// MATILHA
A Matilha case for Open Startups
Brandbook
OpenStartups
Essential connections
Matilha designed the name and visual identity for Open Startups: the platform that connects startups, corporations, professionals, investors and universities.
- Naming
- Branding
Challenge
Open Startups needed a name and a brand that could hold the network it runs. A platform that brings together startups, large companies, executives, scientists and governments needed a presence that could speak to all of those worlds, without sounding too casual or like a scientific paper.
Solution
We started with naming and built a visual identity and applications. The tagline Essential connections, a Sober Blue and Energy Blue palette, and a cut of real pieces: from Oiweek to the t-shirt.
// MATILHA
The name had to become a system.
At Matilha, naming and branding move together. The work was to give the platform a name, a mark and pieces that hold up off the board.
// DELIVERY
Naming
The Open Startups name and the tagline Essential connections.
Visual identity
Symbol, logotype, palette and type for the platform's communications.
Applications
Oiweek signage, poster, card and t-shirt.
// MARK
Symbol and logotype
The brand in two readings: the symbol and the wordmark. Together they sign the platform.
// PALETTE
Palette
Sober Blue leads. Energy Blue lights up. Black and white hold the rest.
Primary hue
- Variação -2#005995
- Variação -1#0076C7
- Sober Blue#0094F9
- Variação +1#4DB4FB
- Variação +2#80CAFC
Secondary hue
- Variação -2#388089
- Variação -1#4BAAB7
- Energy Blue#5ED5E5
- Variação +1#8EE2ED
- Variação +2#AFEAF2
Support colors
- Solid black#252830
- Variação +1#3B3E45
- Variação +2#66696E
- Regular white#FFFFFF
// TYPE
Kanit in communications
A modern sans, with a range of weights, for titles and brand pieces.
- Light
- Regular
- Medium
- SemiBold
- Bold
Essential connections
// TAGLINE
Essential connections
The line that travels with the brand.
// APPLICATIONS
From the board into the world
Oiweek signage, poster, card and t-shirt. The brand has to survive at the event, in the hand and on the body.
// MATILHA
Essential connections
Naming and branding case · Matilha Estúdio for Open Startups
